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Where it all began
Before Wildflower, there was Casa de Flori.
The idea behind it was simple, but it changed the way I thought about flowers entirely. When you choose your wedding dress, you don't walk into a shop and point at something on a rack. You go to an atelier — you try things, you feel the fabric, you understand what suits you. I believed flowers deserved the same attention. Not just "what looks beautiful" but "what feels like you" — the right colours, the right scent, the right scale, the right story.
Casa de Flori was that flower studio. And for years, it was home.
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Growing beyond four walls
But something kept happening. New directions appeared — corporate events, cultural installations, office plant maintenance, workshops. Each one grew naturally, organically, the way things do when they're built with care. And slowly, it became clear that these couldn't all live under the same roof.
So we stepped outside.
Wildflower is what happens when you take everything you've built indoors and let it grow in the open air. A wildflower doesn't need perfect conditions. It finds the light, it adapts, it roots itself wherever there's space and energy. That's what this brand is — a living thing that holds everything we do now, and leaves room for everything we haven't imagined yet.
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What we do
We design and maintain green spaces for offices and corporate environments across Bucharest and Timișoara. We create floral installations for cultural and corporate events — from intimate gatherings to international festivals. We run workshops that bring people back to something slow, tactile, and real.
Every project starts with listening. We come to see your space, understand how it's used, and build something that fits — not just visually, but in terms of how your team moves through it every day.
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How we work
Honestly and without unnecessary promises.
If something can't be done at the standard it deserves, I'll say so. If a plant won't survive in your space, I won't sell it to you. If your budget doesn't match your vision, we'll find a version of that vision that works.
This approach has built relationships that have lasted years. Some of our clients have been with us since the beginning — and that, more than anything, tells me we're doing something right.
What's next
Today, Wildflower brings together corporate and cultural events, office plant maintenance, company workshops, and — soon — art and prints from my own studio practice.
And on the horizon: a franchise model for Casa de Flori. Thirteen years of methodology, relationships, and hard-won knowledge — packaged not as a product, but as a way of working. A way of seeing flowers, clients, and craft that others can carry forward in their own spaces.
The house we built is still standing. We just finally have a garden too.
Diana
Botanical storyteller